Pricing & Sales

Getting Comfortable with Pricing & Sales

Let’s talk about how to set prices and actually make sales.

Whether you’re selling lemonade, handmade bracelets, or running a small online shop, pricing and sales are at the heart of your business. And no, you don’t need to be a pro. Just a little know-how and a few tools can make a big difference.

What Pricing Really Means

Pricing is just choosing how much to charge for something you’re selling. Sounds simple, right? But there’s more to it than just picking a number.

You want a price that: - Covers your costs
- Gives you some profit
- Still feels fair to your customers

If you charge too little, you might not earn enough. Too much, and people might not buy. Finding that sweet spot is key.

Sales Isn’t Just About Selling

Making a sale means someone decided your product was worth their money. That’s a big deal! But sales isn’t just about the moment they pay—it’s also about how you treat your customers, how you explain your product, and how easy you make it to buy.

Two Helpful Tools for Pricing & Sales

These tools can help you understand your prices and profits better:

• Profit Margin Calculator
  This shows you how much money you actually make after covering your costs. If you sell something for $20 and it costs you $12 to make, the calculator helps you see what percentage you’re keeping as profit.

• Discount Calculator
  Thinking of putting something on sale? This tool helps you quickly figure out how much a discount will change the final price. It's also great for shoppers who want to see how much they're saving.

Real-Life Example Time

Let’s say your friend Alex sells homemade candles. Each candle costs $5 to make, and she sells them for $10. That’s a profit of $5 per candle.

She uses the Profit Margin Calculator and sees she’s making a 50% margin. That’s a solid number. Then, she decides to run a 20% off sale. Using the Discount Calculator, she sees the new price is $8. She still makes money, but a little less—$3 instead of $5.

Now she can decide if the discount is worth it.

Quick Tips to Keep in Mind

1. Know your costs. You can’t set good prices if you don’t know how much you’re spending.
2. Don’t be afraid to adjust. If something isn’t selling, try changing the price.
3. Make buying easy. Clear prices, friendly service, and good photos help a lot.
4. Track what sells. This helps you focus on your best products.
5. Use your tools. They’ll help you make smarter decisions without all the guesswork.

It’s All About Balance

Pricing and sales aren’t just about numbers—they’re about people, choices, and making sure your hard work pays off. Keep things simple, stay curious, and don’t be afraid to try new things.

The more you learn, the better you’ll get at it—and that means more happy customers and more wins for you.